003 RAIMOUR
A name before a brand
Raimour arrived as a word. No logo, no product, no visual direction. Just the intention to build a streetwear label from scratch.
The brief was total: define the identity, draw every asset and carry the system all the way to the garment.
Brand IdentityLogo & MonogramGarment GraphicsPackaging & Labels3D Campaign Imagery
Two letters, one system
The wordmark is blackletter, drawn heavy and tight. Its first and last letter are both an R, one standard, one mirrored. Push them together and the word collapses into a monogram.
One form reads as the brand and goes on labels, tags and packaging. The other is what people wear. Two registers from the same skeleton.
LSGL A city scale campaign for Camin, translating the album identity from tram wrap to street poster.
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