001 HECKY SB2
A monument in the cold
The album needed a visual world, not just a cover. SB2 talks about pressure, stillness and what stays standing when everything else falls away.
The direction was to build a physical object that could only exist in 3D. Something too heavy, too precise, too cold to be real.
Art Direction3DAlbum ArtworkPhysical EditionMotion
From architecture to symbol
The structure started as architecture. Columns, mass, negative space. Every angle was a camera test: the piece had to hold at any rotation without losing weight.
From the hero render the system scales down to the vinyl edition, the CD and the motion loop. Same geometry, same lighting, same silence.
Iconframe A brand identity and digital platform built around the visual language of music releases.
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