A poisonous world
Belladonna takes its name from a plant that is both beautiful and toxic. That contradiction became the visual foundation of the project.
The album lives in a dark cinematic world built around a black G-Wagon, rain, wet streets and the recurring presence of the belladonna plant. Deep greens, cold blue light and warm interiors shape an atmosphere that feels seductive, nocturnal and slightly dangerous.
One world, multiple formats
The visual direction was expanded across the entire release, from a series of campaign images and social assets to motion pieces and hyperrealistic visuals.
Rather than treating each piece as a separate artwork, the same locations, objects, lighting and botanical elements were carried throughout the campaign, giving the album a consistent visual language.
From screen to stage
The same world was later adapted for the album presentation at FITZ Madrid. The visuals extended the identity into the venue screens, using the belladonna plant, dark surfaces and restrained motion to connect the digital campaign with the live experience.
